Google | Black Owned Friday

November 27th is #BlackOwnedFriday, a day to support Black-owned businesses. To celebrate, Google partnered with @wyclef & @AriLennox to make jingles for their favorite Black-owned small businesses.

This project was completed by State Design, which I was part of the team that made this come to life. I worked mainly on 2D animation as well as partnering with cel animators for its smooth organic movement.

2D Animation / Composite

VIBEZ

Anthem

CREDIT

Director / Creative Director
Marcel Ziul

Executive Producer
Alex dos Santos

General Manager
Tais Marcelo

Head of Production
Meredith Cherniack

Producer
Ricardo Arashiro

Art Director Illustrations
Helton Mattei

Art Director Characters
Daniel Batista

Additional Designers
Keisha Okafor, David Pocull

Animation Director
Marcel Ziul

Lead Animators
André Dias; Luis Suarez (Lucho)

Animators
André Portnoy; Aly Tain; Champ Techawongthawon; Facundo López; Francisco Castro; Luis Suarez; Lyuben Dimitrov; Marcel Ziul; Matt Everton; Omar Romolino; Ricardo Perosa; Reece Parker; Ryan Boyes; Sijia Huang.

Compositors
Champ Techawongthawon
Marcel Ziul
Ricardo Perosa
Francisco Castro

Agency
BBH New York

Song: “Black Owned Friday Anthem”
Artist: Wyclef Jean, Jazzy Amra
Producer:Wyclef Jean
Songwriter: Wyclef Jean, Madeline Nelson

Song: “Vibez”
Artist: Wyclef Jean
Producer: Wyclef Jean
Songwriter: Wyclef Jean