CHAMP
PEPSI_BootUp_03b.png

PEPSI | SMART CANS

PEPSI | SMART CAN

Client: PepsiCo
Studio: Please Call Me Champ Studio Inc.

PepsiCo is redefining the beverage experience with Pepsi Smart Cans, a futuristic, digital-first evolution of the classic drink. To bring this innovation to life, Please Call Me Champ Studio Inc. was tapped to craft the Boot Up & Power Down motion sequences for the Pepsi Digi Brand Portal—a dynamic, cylindrical digital interface where content rotates in full 360-degree motion.

This project goes beyond simple animations. It’s about capturing the anticipation, arrival, and ongoing engagement of interacting with a Pepsi Smart Can. Every motion detail contributes to an experience that’s magical, friction-free, and endlessly shareable, evolving over time to reveal unexpected twists, new functionalities, and exclusive content.

From zooming effects to seamless rotations, every moment of activation and deactivation is designed to immerse users in the next generation of branded experiences. This isn’t just packaging—it’s an interactive journey into the future of refreshment.

Creative Direction / Design / Animation

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CREDIT

Client: PepsiCo
Studio: Please Call Me Champ Studio Inc.
Creative Director: Champ Panupong
Lead 2D: Champ Panupong
2D Designer: Champ Panupong
Animation: Champ Panupong, Manaus, João Renato, Tucker Ziegler and Meng-Hsueh Lin

PEPSI | SMART CANS

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PEPSI | SMART CANS —

PEPSI | SMART CANS

PepsiCo is redefining the beverage experience with Pepsi Smart Cans, a futuristic, digital-first evolution of the classic drink. To bring this innovation to life, Please Call Me Champ Studio Inc. was tapped to craft the Boot Up & Power Down motion sequences for the Pepsi Digi Brand Portal—a dynamic, cylindrical digital interface where content rotates in full 360-degree motion.

This project goes beyond simple animations. It’s about capturing the anticipation, arrival, and ongoing engagement of interacting with a Pepsi Smart Can. Every motion detail contributes to an experience that’s magical, friction-free, and endlessly shareable, evolving over time to reveal unexpected twists, new functionalities, and exclusive content.

Creative Direction / Design / Animation

BOOT UP

BOOT DOWN

SLEEP MODE

CREDIT

Client: PepsiCo
Studio: Please Call Me Champ Studio Inc.
Creative Director: Champ Panupong
Lead 2D: Champ Panupong
2D Designer: Champ Panupong
Animation: Champ Panupong, Manaus, João Renato, Tucker Ziegler and Meng-Hsueh Lin